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Hello! I am Elaine.

An ex-corporate girl turned entrepreneur! I'm a coach, facilitator, mum and mentor who specialises in helping women play to their full potential.

I am here to guide you on your journey of transformation.

I want to hear your unique story and your dreams. Come on an unforgettable journey to unlock what is getting in your way so that you can start living your best life. Allow me to use what I have learnt through my training and experience to show you the path to clarity, joy and fulfilment. I know it can be scary but it only takes 20 seconds of courage so take the plunge! Your dream life is just a few steps away!

150+

women empowered

20+

years experience

100+

executives coached

50

teams built

I’ve been there!

My Journey

I've been in the corporate world for over 20 years. Spanning across communications, training, leadership development and Diversity & Inclusion. For the most part, I loved it but I always felt constrained and like something was missing. There was always a niggle that I was meant for something bigger. And by bigger, I mean doing work that is more personal and impactful.

In the corporate world, I always ran a side hustle - starting women networks and running coaching and mentoring programmes. I loved interacting with women on a deeper level and hearing about their hopes, dreams and fears - many the same as mine.

But I started to hear a repeating narrative, one that pained me. I was surrounded by brilliant women who couldn't quite see their own brilliance! Women who were full of reasons why they weren't applying for that dream job, starting that business, or pursuing that passion that they loved so much.

And then I started to look at my own young daughters (7 &10) and think "Gosh I hope they keep their beautiful fiesty confidence that they have now" and at the same time fearing that it would shrink as they grew in this broken society that we have built for them.

Then I realised so many of us face the same struggles - we don't see our own capabilities, or how possible our dreams are. As a result, we move through life playing small and not living the abundant, joyful and easeful lives that we could be living!

So that was it. I made a decision to stop playing small and took control of my own life, quit my job and started this business. It's time to play big - for myself, my family and other women and girls.

So here I am! Not perfect, very much still a work in progress, but armed with abundance of passion, experience and a fire in my belly to help more women and girls stand up tall, get in the driving seat and make their greatest aspirations and dreams a reality.

Credentials & Qualifications

Associate Certified Coach (ACC), International Coaching Federation

Accredited Organisational Coach, Institute of Executive Coaching and Leadership

Certified MBTI Practitioner

Certified Virtual Accelerated Learning Trainer

Certified #I Am REMARKABLE facilitator

BA Marketing, Manchester Metropolitan University, UK

Design Thinking, Stanford University, USA

Executive Programme, INSEAD, Singapore

Guide Leader, World Association of Girl Guides and Girl Scouts

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